Step-by-step playbook for building an intent-based outbound motion. Define your ICP, set up signal monitoring, and reach out only when prospects are ready to buy.
An intent-based outbound motion replaces volume-based prospecting with signal-driven targeting. You define your ICP, set up intent signal monitoring, create trigger-based sequences, and only reach out when a prospect shows buying behavior. This 8-step playbook covers ICP definition, signal mapping, source selection, signal-to-sequence design, trigger-based templates, monitoring workflows, multi-touch sequencing, and measuring signal quality so you reach fewer people at exactly the right moment.
ProspectZero — signal-based LinkedIn outreach on autopilot.