LinkedIn remains the top B2B lead gen channel in 2026, but the tactics have changed. Here's the complete strategy for generating leads that actually convert.
LinkedIn is still the highest-intent B2B channel, but spray-and-pray DMs are dead. The teams winning in 2026 use intent signals, warm-up sequences, and short, specific outreach to book meetings with buyers who are already raising their hand. This guide walks through the full modern playbook: ICP, signals, sequencing, and reply rate benchmarks.
ProspectZero — signal-based LinkedIn outreach on autopilot.