LinkedIn cold outreach gets 2-3x higher reply rates than cold email for B2B. But email scales better. Here's how the two channels compare and when to use each.
LinkedIn DMs land 2 to 3 times the reply rate of cold email, but email still wins on raw volume and deliverability. The right answer is rarely one or the other. This breakdown shows when each channel pulls ahead, the cost-per-meeting math at common pricing, and how to sequence them together for compounding results.
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