Not all LinkedIn messages are equal. Here's when to use InMail, connection requests, and DMs for cold B2B outreach, with benchmarks and real examples.
InMail, connection requests, and DMs all look similar but perform very differently. InMail averages 10 to 25 percent reply rates, connection notes 30 to 40 percent, and post-acceptance DMs the highest of all when warmed up. We compare cost, format limits, and the right use case for each.
ProspectZero — signal-based LinkedIn outreach on autopilot.